Home Staging TNT

The world economy is going through times. Recession is still not over and almost all types of businesses are finding it difficult to survive. Real estate business, however, is thriving these days and most of the people are buying property considering it to be a safe investment. Selling a home is quite an easy thing but getting the desired price for it is the real challenge. A house can never be sold at a good price without proper home staging and presentation. If you are looking for a profession that is well paying and also offers great job satisfaction, the job of a home stager will probably be just right for you.

A professional home stager is paid well and is highly sought after. These professionals are highly trained and have a great amount of experience in this field, which they use for helping people in selling their houses at great rates. The operating cost of this business is quite low whereas the returns are extremely high, making it an ideal business to set up. You can also set up your own business after getting proper home staging training . Even if you do not want to join this field as a professional, you can still use this training for selling your own house or the houses of your friends and relatives at a great price if you want.

There are a number of home staging courses out there to choose from. If you think that you really require a classroom setting, you can join a regular course in this subject being offered by a reputed institution. There are workshops, seminars, and staging classes being offered by such institutions that can be really helpful. If you feel that you will not be able to spare a fixed amount of time for going to regular classes, you can also undertake an online home staging course. This will save you a lot of trouble and you will be able to study right at your home.

There are very good online home staging certification courses available online. When you register for an online course in this subject, you will be provided study material along with all the other necessary things to help you in your studies. Most of these courses are run by highly experienced trainers. Getting a good home staging trainer is extremely important and you must look at the credentials of the trainer before joining a course. You also must check out the details of these courses and the syllabus being offered by them. Simply doing a course for the sake of it is not going to help you. You need a course that can help you in establishing a successful home staging business .

Keeping the above-mentioned factors in mind while selecting a good home staging coaching will definitely help you in finding a good online course in house staging.

Check out http://www.apsdmembers.com/ for complete information!!

Theres a Blue eyed girl with rosy red cheeks in town and everything that she touches turns to gold. A House thats been sitting on the market for a long time is her specialty. She comes to that poor old house that has been sitting on the market for months and she dresses it up so it looks and feels like a house that anybody would want to buy. Her name is Tawni Oppenheim, An accredited staging professional master, who happens to be the #1 stager in San Diego County, and is the owner of Staged4Sale.com, San Diegos premier staging company. In a desperate California housing market where some people need to sell their homes fast, Tawni Oppenheim is the solution. With her eye for color coordination and furniture placement, Tawni knows what needs to be done as soon as she walks into a house. Whether the house is vacant or occupied, Tawni always has a plan for whatever house that she stages. Both sellers and buyers are amazed by Tawnis work. Every empty room that she stages is like a blank canvas that an artist paints into a masterpiece. She stages with beautiful furniture, flashy accessories, and art work with colors that pop. She truly is a master of her trade. Tawni built her business from the ground up having no clients, and no inventory. Tawni has built her client base on her reputation of being an exceptional stager. Most of her jobs come to her on a referral basis. Tawnis ultimate goal is to get the house stage, to make the job happen. A lot of realtors bring Tawni in on the listing presentation so that Tawni can explain to the seller how she can help hem prepare their home for sale. Realtors know that its a big plus to have a professional stager on their team. In this tough real estate market, a stager and a realtor make a great team. And sellers feel more confident knowing that they have a team helping them to sell their home. Tawnis philosophy is to stage every room in a house, since the sellers goal is to sell the entire house. Tawni believes that when a potential buyer walks into a house, they tend to spend more time in a room that has been professionally staged and thus more likely to submit a high offer. This I what keeps Tawni in business, along with her high standards and exceptional customer service. I found while interviewing her how Tawni is very easy to talk to. She also listens closely when people talk to her, which is very important, as well. I found her to be very pleasant to be around and very cordial. After reviewing her statistics and visiting many of her staged homes that are on the market, I am totally convinced that staging services are a major necessity in todays competitive real estate market. For more information about Tawni Oppenheim and her company, Staged4Sale, go to http://www.staged4sale.com .

Is Your Marketing Hot?

The number one question that I always get from all of my clients, whether they are Certified Home Stagers, Home Stagers in Training, Real Estate Agents or Investors, Small Business Owners, Speakers, Entrepreneurs – you name it, this is their question: How do I market my business?

Many have some idea how to market their business, but they don’t know how to effectively market, in order to get the results they desire, which is the key. Usually, they delegate their marketing to an advertising channel such as the yellow pages, some random online marketing or a flyer or two that has been passed out at a meeting in the hopes that everyone that takes one will call you back keep hoping!

I love the coffee cup above as an extra hot marketing tool. Not only is the Bakery advertising with each cup of coffee, but they are in turn selling advertising to other clients on the mug. Super Smart! And of course the mug makes sense to their customer since they serve all sorts of coffee drinks at the Bakery.

Could they have done better with an extraordinary offer and a guarantee? Of course! The problem was lack of space, so they worked with what they had.

The real question though, is what does it take to make your marketing hot?

1) It must speak to your customer- Just like the coffee speaks to the customers buying a croissant, yours must do the same. Ask yourself who your customer is and what appeals directly to them. Is it a real estate agent, an investor, a home seller who is your customer and what speaks to them? Then, make sure your message sizzles!

2) Scare them or speak to their greed- Yes, that is the truth. The best way to capture your customer’s attention is by scaring the pants off of them or appealing to the sense of greed. So, if you are marketing your Home Staging Services, then you would send them a message like; Are you ready to sit on that listing for another 6 months? Or, Would you like to make an extra $5,000 this month?

3) Make in Incredible Offer- You can do this in a variety of ways. It can be accomplished with a 100% money back guarantee, the offer of a FREE flatscreen TV, 50% off, Buy One Get One Free, or even thru a great prize that your customer wins by participating in your contest. The idea is to give them something so juicy that they feel compelled to give you a shot.

4) Market Consistently- One of the most attractive things to potential clients is that they see your marketing consistently. Now they know you are not a, fly by night, home stager, running your business as a hobby instead of as a real company, and that you are smart enough to know how to market. That in and of itself is often appealing enough to some future clients.

5) Surprise them with your Marketing- The coffee cup was a surprise, so it was fun. When we stage homes and hide a pocket of emotion in the drawer and the buyer opens the drawer, that is fun (and it is house marketing). Having a message like the 25 reasons a rubber duck can sell your home is a fun surprise because they don,t expect it. If you really want to have ..hot..marketing, surprise them with the unexpected.

I think the last thing I would say about marketing is to simply look and see what your competition is doing and do the opposite. They are the ones inclined to post an ad and then not get any calls so they quickly determine the ad does not work. Hmmm, maybe they did not place an ad in a location that their customers see, or the ad just was not compelling.

The best example I can give for this is when I started my own Home Staging company, I looked around at all the other Home Stager Certification Program out there talking about making houses pretty and it dawned on me that there marketing was all about them instead of the results they could achieve for their potential clients. That is when I came out with our tag line of “Anybody can make your house pretty, we make it SELL.” Obviously, that did the trick.

So, let’s get you a great list of customers beating down your door so you can show them how extraordinary you really are, while introducing them to your hot marketing.

Sincerely,
Karen Schaefer – Home Staging Training and Certification APSD
Karen Schaefer

No one gets involved in the business of real estate thinking that they would like to lose money. Of course not. But if you dont have an effective marketing plan in place that is exactly what you may be doing. At the very least, if you dont have any effective strategies to employ you are minimizing the profit that you could be making. And the goal is to maximize your profit right? No matter what your exit strategy is, you need a plan that includes some top notch selling strategies.

When it comes to getting top dollar for your property you need an arsenal of tricks and techniques at your disposal. Before you even begin to advertise your property, you must begin the marketing. This starts with home staging, or scene designing. Know your market. I cannot stress this enough. If you are aiming your staging and marketing efforts at the wrong target market, you are wasting your time and money. Research the neighborhood, determine who lives there, and who would want to live there. Market to that group and forget the rest.

Once you have your property effectively staged to the appropriate target market, you are ready to begin the rest of your marketing campaign. Of course you should utilize the traditional advertising methods such as the MLS, lawn signs and internet listings, but dont make the mistake of limiting yourself. You need to take the initiative to attract the right people to your property. host events at the property that will appeal to buyers or renters or offer move in incentives such as gift certificates to local businesses.

Dont forget your overall marketing plan. When you have potential buyers or renters visit your property, collect their information for follow up. If you let people leave the property without collecting their contact information, you are letting one of your most powerful marketing tools walk away. Ask what they are looking for, in what neighborhood, you may have another property that will appeal to them. And dont forget about who they know. Offer a cash bonus if they can refer any potential buyers to your property. Word of mouth advertising is very effective.

An effective marketing plan complete with selling strategies are key to success in real estate no matter what your exit strategy is. It is no longer enough to put a sign on the front lawn and wait for buyers to walk through the door. Creating an arsenal of strategies, tips, tricks and techniques guarantees you real estate success.

It is true that sometimes we dont see the potential of our homes, simply because we identify with every aspect of it. Bring in a home staging experts, and you will find your property transformed into something spectacular; which is exactly what you need when you are putting your home on the market.

When you are dealing with a competitive market a home that is staged is easier to sell. It brings more attention to the house and reduces the time frame in which you are able to close a deal. You may be unsure of the benefits, but the bottom-line is that you may be losing out on a chance to push your home at a better rate, if you choose to opt out of staging.

Home Feng Shue is an aspect that several new home owners are looking into. If you already have the basics of the concept present in your home, all your staging expert has to do is highlight them. If however, you are doing this for the first time, then there are few things you should keep in mind, especially if you are to supervise the work of your expert the right way.

The concept of feng shui in home staging Long Beach is to promote the well-being of a home, but working on its chi or energy. There are several ways in which this is done. These are some feng shui tips you can implement while having your home staged.

Every property that goes on sale will have a “For Sale” placed before it. Make sure that this is placed to the right side of your house, because this is the first place that people will look at when they arrive. The next is to make sure that you get rid of all the dead greenery around you and your property. Anything that is blocking the view or the route to your home should be removed. This gives prospective buyers a clear view and gives energy an unobstructed freedom to move.

When you know you have prospective buyers coming along, get two dark blue planters and place in them robust, healthy green plants. It creates a positive vibe when you are greeting them. Clean your front door, give it a fresh quote of paint and refresh its look. The white is a clean colour and promotes good energy.

These are just some of the ways in which you can enhance the feng shui elements of your home and prep it up for a good sale.